Email Advertising
Importance Of Ad Personalization By Format, April 2013 [CHART]
35% of US internet users said they would like to receive personalized ads or recommendations online.
Read MoreMobile Ad Spending Growth By Format, 2011-2017 [TABLE]
Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreConsumers' Reaction To Spam, March 2013 [CHART]
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Read MoreMost Annoying Types Of Online Ads, March 2013 [CHART]
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
Read MoreTop Sources Of Annoying Ads, March 2013 [CHART]
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
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