eCommerce Archives - Page 90 of 124

American Hispanics' Social Shopping Activities, May 2012 [CHART]

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.

The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.

Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.

Only 2% of traffic to retailers during the holiday season came from social networks.