eCommerce
Mobile Path To Purchase, May 2013 [TABLE]
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
Read MoreGlobal Online Luxury Goods Revenues, 2009-2012 [CHART]
The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.
Read MoreeCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
Pinterest is becoming a more influential source of social e-commerce referral traffic.
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreTop Mobile Shopping App Features, December 2012 [CHART]
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Read MoreMarketing Effectiveness By Channel, April 2013 [TABLE]
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
Read MoreThe Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Read MoreTop 10 Fastest-Growing US Industries, 2003-2013 [CHART]
The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.
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