eCommerce
Consumer Attitudes Toward Rebates, May 2013 [TABLE]
83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreTop Social Media Marketing Benefits, May 2013 [CHART]
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Read MoreMillennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreMillennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Read MoreUS Mobile Travel Sales, 2011-2017 [CHART]
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
Read MoreAmericans Who Research & Purchase Travel Products Online, August 2012 [CHART]
81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.
Read MoreUS Digital Travel Sales, 2011-2017 [CHART]
US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreTop Purposes For B2B Email Marketing, March 2013 [CHART]
Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.
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