eCommerce Archives - Page 70 of 124

Mobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

81% of the US’ top 100 online retailers are responding to customers on Twitter, and 80% are similarly responding on Facebook.

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

Social media-inspired purchases often occur on mobile devices.

North Americans appear to be more immune to professional recommendations than other shoppers around the world.

Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.

45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),