eCommerce Archives - Page 56 of 124

Global Online Sales Growth & The Decline Of Showrooming, January 2014 [CHART]

While the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate.

Smart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]

Email may account for upwards of 60% of smartphone conversions.

Holiday eCommerce Growth Estimates In 2013 [CHART]

comScore pegged desktop eCommerce sales growth at 10% for the November-December period.

Mobile Content Activities Of American Parents, August 2013 [TABLE]

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,

Top Purchase Influencers By Category & Generation, January 2014 [TABLE]

Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

Role Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]

The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.

Current & Future Mobile App Marketing Functions, October 2013 [CHART]

The most common use of mobile apps was to communicate with customers, named by 83% of respondents.

Online Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]

Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.

2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

4 Types Of Content For Marketing [CHART]

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.