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eCommerce

Lift In Email Performance With Coupon Incentives, Q4 2013 [CHART]

Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.

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Online Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]

77% said they view companies that create online video as being more engaged with customers (77%).

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Average Order Value By Social Referrer, March 2014 [CHART]

Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).

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Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

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Americans' Comfort With Virtual Currency By Age, January 2014 [TABLE]

Just 18% had used or would consider using bitcoins or similar alternative currencies.

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Americans' Familiarity With Bitcoin, January 2014 [CHART]

42% of respondents correctly identified the term bitcoin as a virtual currency, although 46% weren’t sure what it was.

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Net US Online Display Ad Revenue By Company, 2012-2016 [TABLE]

AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.

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B2B Marketing & Sales Landscape [INFOGRAPHIC]

This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.

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Pinterest Mobile Referrals, January 2013 – January 2014 [CHART]

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

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UK Retail & Retail eCommerce Sales, 2012-2017 [TABLE]

Nearly 73% of the UK population ages 14 and older will make a digital purchase this year.

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