eCommerce
Online Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreEffect Of Notifications On Opening An App By Category, July 2014 [CHART]
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreUS Retail Sales By Category [CHART]
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Read MoreMobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]
Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce).
Read MoreMost Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreOnline Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
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