eCommerce
Top Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreMobile Payments By Age Group, 2011-2014 [CHART]
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
Read MoreFastest-Growing Retail eCommerce Categories, 2014 [CHART]
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read More2014 Retail Email Marketing Benchmarks [CHART]
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Read MoreHow People Feel About Paying With Wearable Devices, December 2014 [CHART]
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
Read MoreTypes Of Information People Worry Hackers May Get, March 2015 [CHART]
People were most likely to worry about their social security numbers getting out.
Read MoreOnline Form Conversion Rates By Type, March 2015 [CHART]
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Read MoreBenefits Of Customer Experience Optimization, December 2014 [TABLE]
Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.
Read MoreInterest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
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