eCommerce
Top Features People Want For Wearables, April 2015 [CHART]
Wearable device awareness is high, but ownership—and purchase intent—remain low.
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreBack-To-School & Back-To-College Sales Season, July 2014 [CHART]
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
Read MoreBack-To-School eCommerce Sales, 2011-2015 [TABLE]
Back-To-Scheel eCommerce sales: US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreHow People Use Mobile Payments, May 2015 [CHART]
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Read MoreHow Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
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