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eCommerce

Millennials' mCommerce Frequency [CHART]

Chart: Millennials' Mobile Transaction Frequency

Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.

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Email Open Rate Optimization [INFOGRAPHIC]

Infographic: Email Open Rate Optimization

This infographic by Campaigner illustrates tips to optimize your email open rates.

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Most Annoying Aspects Of B2C Marketing Emails [CHART]

Chart: Most Annoying Aspects Of Email Marketing

Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.

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Conversion Optimization Methods [CHART]

Chart: Conversion Optimization Methods

A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.

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The Perfect Mobile Ad [CHART]

Chart: Perfect Mobile Ad

More than a third of consumers said they wanted to be able to easily share a mobile ad.

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Search Channels Used During Purchase Process [CHART]

Chart: Search Channels Used During Purchase Process

How online shoppers use dfferent forms of search during the purchase process.

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Email Reading, Glancing & Scanning By Industry [CHART]

Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Triggered Email Adoption & Response Rates [CHART]

Chart - Triggered Email Adoption & Response Rates

Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.

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Marketers Digital Skills Gaps [CHART]

Chart - Marketers Digital Skills Gaps

84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.

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US B2B eCommerce Sales, 2014-2020 [TABLE]

US B2B eCommerce Sales - 2014-2020

86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.

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