eCommerce
Mobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUK Shoppers' Preferred Device For Making Online Purchases [CHART]
More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
Read MoreTypes Of Videos Watched By eShoppers While Apparel Shopping [CHART]
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreSocial Media Revenue Opportunities [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
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