Display Advertising
Ad Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreChannel Integration [CHART]
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Read MoreTV Most Influential Ad Medium For Purchases [CHART]
via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a TVB study released in June 2012. This result aligns with…
Read MoreResponse Rates For Select Media [CHART]
via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to 0.12% for email. Interestingly, (letter-sized) direct mail’s relative…
Read MoreOnline Video Advertising Effectiveness [CHART]
via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…
Read MoreCluttered Pages Kill Impressions [CHART]
via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, SAY Media president described. “Publishers keep adding…
Read MoreMainstream & Niche Marketing Tactics [TABLE]
via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…
Read MoreOnline Video Ads Work With Boomers
19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.
Read MoreRebirth Of The Banner
Online display advertising is on track to surpass search by 2015.
Read MoreTim Pawlenty Political Action Committee Google AdWords Campaign
Tim Pawlenty’s Freedom First PAC is running Google AdWords through Google’s Content Network in an effort to build their email list, and, presumably, donations.
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