Display Advertising
ROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreCanadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read MoreEmail Marketing Acquisition Tactics & Effectiveness [CHART]
The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
Read MoreCitizens United Constitutional Amendment Online Ad Campaign
US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.
Read MoreFrequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MorePercent Of Marketing Spending Allocated To Social & Digital Media [CHART]
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
Read MorePercent Of Traditional Advertising Budget Shifted To Digital [CHART]
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Read MoreLocal vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]
Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
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