Display Advertising
Display Advertising Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex display advertising landscape.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreAdvertising Click-Through Rate Benchmarks, March 2013 [CHART]
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreLocal Radio Online Ad Revenue, 2003-2013 [CHART]
Radio revenues from local online advertising increased by 22% last year to $370.7 million, slightly outpacing overall local online advertising growth of 20%.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreGoogle Shopping vs. Amazon Product Ads, Q3 & Q4 2012 [CHART]
In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads.
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