Display Advertising
US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]
The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.
Read MoreYahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]
eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.
Read MoreRich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreFacebook vs. Non-Facebook Retargeting Advertising Clicks, H2 2012 [CHART]
As of December, Facebook garnered 45% of total retargeted clicks.
Read MoreUS Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.
Read MoreAd Spending Outlook, March 2013 [CHART]
64% of advertisers will increase their mobile ad spending over the next 12 months.
Read MoreClient Demand For Rich Media Advertising, March 2013 [CHART]
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.
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