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Global Ad Spending By Medium, 2012 vs 2015 [CHART]

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.

Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).

40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.

TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.

Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.

This year native spending will account for nearly 40% of total social media ad spending.

Online ad revenues grew by 15% year-over-year in 2012.

An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.

Online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year.

Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06.