Display Advertising
Change In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
Native ad spending on social media alone is estimated to grow from $3.1 billion this year to $5.0 billion in 2017.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreSuspicious Display Ad Traffic Worldwide, H1 2013 vs H2 2013 [CHART]
The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.
Read MoreSuspicious American Ad Traffic By Device, 2013 [CHART]
Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.
Read MoreUS Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreNet US Online Display Ad Revenue By Company, 2012-2016 [TABLE]
AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
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