Digital Advertising Archives - Page 8 of 60

State Of Programmatic Ad Spending Now & In 12 Months, February 2015 [TABLE]

Only 15% of US senior ad buyers reported using programmatic for TV ads.

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

Nearly half of desktop traffic from ads served globally was suspicious in Q3 2014, up from 45.7% in Q2 2014.

The share of US desktop ad traffic that was suspicious rose nearly 12 percentage points quarter over quarter to more than half of all traffic.

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.

Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.