Digital Advertising
US Magazine Ad Spending By Segment, 2010-2016 [CHART]
Magazine print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [CHART]
US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreReasons To combine Contextual & Audience Targeting, September 2012 [CHART]
94% of display media buying respondents currently combine contextual and audience targeting.
Read MoreAttack Of The Ad Bots [INFOGRAPHIC]
This infographic looks at bots and the effect they are having on advertising.
Read MoreMexican Digital Ad Spending, 2010-2016 [CHART]
In the past five years, digital ad spending has been the only advertising category to record consistent growth.
Read MoreWorldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
In-stream video ads performed dramatically better than both standard banners and banners involving rich media.
Read MoreAustralian Digital Ad Spending, 2010-2016 [CHART]
Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.
Read MoreAmerican Online Ad Spend Per User, 2000-2011 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
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