Digital Advertising
Types Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MoreGoogle Ad Conversion Rates By Industry, Q3 2012 [CHART]
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreUS Local Mobile Ad Spending, 2011-2016 [CHART]
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
Read MoreOnline Presidential Political Advertising [INFOGRAPHIC]
This infographic by ReTargeter looks at online political ad spending for the 2012 presidential campaign.
Read MorePresidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]
Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Read MoreNewspaper Paywalls [INFOGRAPHIC]
This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.
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