Digital Advertising
US Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreAmerican Local Radio Digital Ad Spending, 2003-2013 [CHART]
US local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreViewability Rate For Rich Media Ads By Format, September 2012 [CHART]
63% of rich media ads served worldwide in September 2012 were considered viewable.
Read MoreLocal Media Ad Market, 2012-2017 [CHART]
The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreFacebook vs. Non-Facebook Retargeting Advertising Clicks, H2 2012 [CHART]
As of December, Facebook garnered 45% of total retargeted clicks.
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