Digital Advertising
Media Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]
The greatest percentage (68%) of media buyers wanted more data to inform bids.
Read MoreTop Publisher Concerns Over Programmatic Trading, February 2013 [CHART]
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
Read MoreOnline Advertising Outlook, April 2013 [TABLE]
Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix.
Read MoreConsumer Interest In Targeted Online Ads, April 2013 [CHART]
40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.
Read MoreGlobal Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MoreUS Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
Read MoreTop Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]
Online ad revenues grew by 15% year-over-year in 2012.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreUS Online Ad Revenues, 2003-2012 [CHART]
Online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year.
Read MoreOnline Ad Price Trends By Ad Type, January vs March 2013 [CHART]
Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06.
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