Digital Advertising Archives - Page 32 of 60

Share Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]

62% of those who saw a digital ad had little to no exposure to messaging delivered via television.

Global Ad Spend Growth By Medium, H1 2013 [CHART]

Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).

Travel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.

Metrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]

90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.

UK Advertising Media Investment & ROI, October 2013 [CHART]

The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.

Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.

Change In Ad Spending By Media, Spring 2013 [CHART]

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

Online Ad Revenues, 1996-2013 [CHART]

Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half of this year.

Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.