Digital Advertising
US Digital Sponsorship Ad Spending, 2012-2017 [CHART]
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.
Read MoreGaps In Online Marketing Talent, November 2013 [CHART]
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
Read MoreConsumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
Read MoreUS Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MoreBehavioral Targeting & Privacy, November 2013 [CHART]
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
Read MoreDigital Campaign Complexity, November 2013 [TABLE]
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
Read MoreAdvertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
Read MoreOnline Marketing Spending Increases In 2014 [CHART]
Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreConsumer Attitudes & Responses To Online Ads, November 2013 [TABLE]
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
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