Digital Advertising
US Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read MoreQ3 US Online Ad Revenues, 2001-2013 [CHART]
Online ad revenues continue to climb to new heights, growing 15% year-over-year in Q3 from $9.26 billion to $10.69 billion.
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreGlobal Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2015 [TABLE]
The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.
Read MoreUS Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Read MoreUS Online Ad Spending By Channel, 2012-2017 [CHART]
US digital ad spending, including paid media spending on ads appearing on all digital devices, will increase 15.72% this year to $42.58 billion.
Read MoreTargeted Ads Influence Over Online Buying, October 2013 [CHART]
Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
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