Digital Advertising Archives - Page 25 of 60

Suspicious Display Ad Traffic Worldwide, H1 2013 vs H2 2013 [CHART]

The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.

Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.

US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.

Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.

AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,