Digital Advertising
Audience Targeting Adoption Trends, May 2014 [TABLE]
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreUS Ad Revenue Forecast By Medium In 2014 [CHART]
US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%.
Read MoreWomen's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreUK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Read MoreUK Online Ad Spending By Format, 2012 & 2013 [TABLE]
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreGlobal Marketing Budget Sentiment By Medium, April 2014 [CHART]
Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
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