Digital Advertising Archives - Page 14 of 60

Global Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]

Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

Global Net Online Ad Revenue By Company, 2012-2014 [TABLE]

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

Online Political Ad Spending, 2008-2016 [CHART]

Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.

Global Online Ad Spending, 2012-2018 [CHART]

On a long-term basis, online channels will continue to drive global advertising spending.