Demographics
American Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreGrowth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreSocial Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Read MoreEarned Social Media Purchase Influence Demographics [CHART]
18% of US consumers – including 23% under 35 – have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey.
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
Read MoreOnline Seniors [INFOGRAPHIC]
via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreMedia Reach Deepest Among Affluent [CHART]
via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…
Read MoreMothers' Social Media Behavior
The results of an April, 2012 Performics/ROI Research study of mothers’ use of social media.
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