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Demographics

Deconstructing Pinterest [INFOGRAPHIC]

Maxymiser created this infographic to demonstrate how eTailers can use take advantage of the visual bookmarking site.

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Mobile App Ad Clickers By Generation [CHART]

The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.

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Common Tablet Activities By Generation [CHART]

For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

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Demographics Of American Tablet Owners [CHART]

57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.

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Top 5 Mobile Retail Site Visitors By Gender [CHART]

Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).

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Essential Technologies For The Fun Freshman Dorm Room [CHART]

One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.

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Top Technologies Essential For College Students [CHART]

Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.

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Demographics: Desire To Blend In vs. Stand Out [CHART]

58% of US adults aged under 35 would rather stand out from than blend into the crowd.

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Americans' Attitudes Toward Social Networks [TABLE]

62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.

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Eye Tracking & Gender Differences For Bikini Ads [HEATMAPS]

EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.

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