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Demographics

eCoupon Reimbursements By Income [INFOGRAPHIC]

RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’

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Demographics Of Likely eCoupon Users [INFOGRAPHIC]

RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’

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Americans By Race/Ethnicity & Age, 2011 [CHART]

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average.

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American Preferences For Ad-Supported Internet Content By Select Demographics, November 2012 [CHART]

Just over one-quarter of 18-64-year-old online Americans are willing to pay a reasonable fee to watch completely advertising & commercial-free content.

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Tablet Product Searches Prompted By TV By Generation, November 2012 [CHART]

7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.

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Average American Household Size, 1948-2012 [CHART]

The average size of the American household has diminished by about one person over the past 65 years or so.

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LinkedIn Facts & Figures [INFOGRAPHIC]

This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.

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American Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]

Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.

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Holiday Online Deal Seeking By Income, November 2012 [CHART]

Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.

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Millennials & Their Electronics, 2012 [CHART]

High-definition televisions had the highest rate of ownership among Millennials at 73%.

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