Demographics
Consumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MoreWealthy Consumers Attitudes Toward Data Sharing, March 2013 [TABLE]
68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.
Read MoreMarket Research Use Change During 2012 [CHART]
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
Read MoreMostly Mobile Online Teens, March 2013 [CHART]
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreAmerican Mobile, Social & Casual Gamers, 2010-2014 [CHART]
Social games are reaching a level of maturity, and therefore the numbers for monthly unique users are falling.
Read MoreMothers' Most Important Factors In Making Purchase Decisions, December 2012 [CHART]
Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.
Read MoreTypes Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Read MorePinterest Users By Gender, Race & Generation, December 2012 [TABLE]
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
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