Demographics
Demographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]
Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreUS Online Buyers By Generation, 2010-2016 [TABLE]
eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreDemographics Of US Hispanic Social Media Users, October 2012 [TABLE]
Latino social networking penetration among internet users reached 68% last year.
Read MoreGrowth In American Internet Use By Race, 2012-2017 [TABLE]
Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.
Read MoreAverage Number Of Texts Sent & Received A Month By Generation, March 2013 [CHART]
18-24-year-olds sent 2,022 texts per month and received another 1,831, for a grand total of 3,853. That’s almost 130 per day.
Read MoreMommy Bloggers, 2012-2017 [TABLE]
Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.
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