Demographics Archives - Page 61 of 106

Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]

Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

US Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]

Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.

Largest & Fastest-Growing Hispanic DMAs, 2000-2013 [TABLE]

Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.

Affluents' Source Of Financial Information On Social Media, May 2013 [CHART]

87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.

Demographics Of Online Video Viewers By Video Type, May 2013 [TABLE]

1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.

Travel Industry’s Marketing Influence By Demographic, May 2013 [CHART]

Roughly 8 in 10 Americans pay attention to travel marketing and advertising.

American Mothers & Social Network Use, 2012-2017 [CHART]

eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.

Social Sites Used By American Moms, March 2013 [CHART]

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

Senior Execs' Use Of Mobile, April 2013 [CHART]

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.