Demographics Archives - Page 53 of 106

Top Considerations When Choosing Brands By Gender, July 2013 [CHART]

Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.

eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.

Those older than 65 and those without a college degree were the most likely to prefer TV news.

6% of online adults use reddit.

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

Gaming is the most time-consuming mobile app category among mothers.

Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.

Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.

45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.