Demographics Archives - Page 47 of 106

Demographics Of Americans By Internet Adoption, May 2013 [CHART]

85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.

Demographics Of Affluent Americans, September 2013 [CHART]

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.

Demographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]

12% of smart phone owners—as opposed to social media users—actively checked in at locations.

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

Affluent Influencers' Activities By Generation, September 2013 [TABLE]

The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.

Male Shopping Habits, September 2013 [TABLE]

63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men.

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.

Consumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]

40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”

Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.