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Demographics

American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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American Smart Phone Moms, 2011-2013 [CHART]

In the past year alone, the number of US mothers using smart phones increased nearly 34%.

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Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]

Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.

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Demographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]

There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.

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Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]

While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.

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US Household Income, 1967-2012 [CHART]

The median household income in the US was $51,017 last year.

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Millennials' Mobile Phone Dependence, October 2013 [CHART]

Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.

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Devices Used By Luxury Goods Buyers, April 2013 [CHART]

Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.

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Luxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]

Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.

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Affluent Americans' Annual Expenditures, September 2013 [TABLE]

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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