Demographics
Social Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Read MoreAmerican Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreAverage Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]
By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.
Read MoreAmerican Jobs That Are 90% Or More White [CHART]
Whites account for about 81% but there are 33 occupations counted by the BLS where whites officially account for nine in ten of all workers, or more.
Read MoreUS Mobile Video Viewers & Long-Form Content, October 2013 [CHART]
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
Read MoreDaily Time Spent Online By Boomers, September 2013 [TABLE]
The poll found that this group spent an average of five hours online, only an hour less than did those ages 10 to 23.
Read MoreDemographics Of Instagram Users, October 2013 [CHART]
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
Read MoreDemographics Of Snapchat Users, October 2013 [CHART]
Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.
Read MoreDemographics Of Instagram Users [TABLE]
Some 18% of cell owners use Instagram on their phones.
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