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Demographics

Hispanic & Nationwide Discretionary Spending Estimates, Summer 2011-Summer 2013 [CHART]

Nationwide discretionary spending was estimated to total $1.77 trillion in the Summer of this year.

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US Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]

46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.

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US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

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Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

More than one-third reported rarely or never allowing their children to use their smartphones.

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Millennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.

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Hispanics & Online Coupons, December 2013 [CHART]

About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.

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Average Size Of Mothers' Social Networks, November 2013 [CHART]

Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.

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Dominant Religions In The US By County [MAP]

The Bible Belt, comprised mostly of Southern Baptists, is on full display and informs the strong social conservative strain that runs through American politics.

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American Social Network User Demographics By Device, Q2 2013 [TABLE]

Among millennials, rates of smart phone and PC usage of social networks were identical.

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American English Dialects [MAP]

Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.

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