Demographics
Mobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreAmericans' Movie-Going Frequency By Age, January 2014 [TABLE]
Americans went to about 5 movies on average last year.
Read MoreAverage Daily Time Spent Playing Mobile Games By Gender, October 2013 [TABLE]
More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.
Read MoreReasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]
Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreDemographics Of Major Social Networks, January 2014 [TABLE]
The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,
Read MoreWho People Want To Protect Their Smart Phones From, October 2013 [TABLE]
Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.
Read MoreReasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]
Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.
Read MoreAmericans' Spending & Saving Preferences By Age Group, January 2014 [CHART]
62% of Americans say they more enjoy saving than spending money.
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