Demographics
Frequency With Which People Share Information About New Products On Social Media [TABLE]
The majority of posts on social networks about new products and services came from women, especially those 44 and younger.
Read MoreLikelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Read MoreWorking Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreStates With The Most & Fewest Millionaire Households Per Capita In 2013 [CHART]
Last year, almost 5.2% of the US’ 119.2 million households had more than $1 million in investable assets.
Read MoreAffluent Super Bowl Audiences, 2003-2013 [CHART]
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
Read MoreLikelihood Of Making A Purchase From A Social Network, January 2014 [CHART]
Almost 1 in 5 social network users will make a purchase directly through a social platform this year.
Read MoreCEOs' Most Transformative Global Trends, January 2014 [CHART]
Fully 86% of respondents named tech advances one of their top 3 (of 5) transformative trends.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
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