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Demographics

UK Social TV Viewers By Demographic, September 2013 [TABLE]

Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.

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Weekly Radio Penetration Among Millennials, May 2014 [CHART]

Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.

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Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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Share Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]

The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.

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Hesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]

More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.

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Online Video Viewer Demographic, May 2014 [TABLE]

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

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Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]

Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).

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Demographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]

An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).

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