Crisis Communications
Winning The Ukraine Narrative
How, in the span of a handful of days, was Ukraine able to so swifty and comprehensively marshall public opinion decisively against Vladimir Putin?
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreMicrosoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreeBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr
Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.
Read MoreMichael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreNBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreDell's Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social Media Show [VIDEO]
Topics on Episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s dog walking trails; Google Hangouts changes; Boston Red Sox beards; some shiny new stuff & much more.
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