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Content Marketing

Effectiveness Of Marketers At Curating Content, Fall 2013 [CHART]

59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past.

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Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

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Social Search [INFOGRAPHIC]

This infographic by Prestige Marketing illustrates some trends in social search.

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A Year In Vines [PRESENTATION]

A retrospective of Vine’s first year.

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Most Popular Marketing Agency Blog Content [CHART]

The blogs read most often are those that provide industry-specific insights.

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Frequency Of Marketing Agency Blog Readership [CHART]

Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.

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Marketing Agencies Unsure Of The Effectiveness Of Their Blog [CHART]

Most agencies (52%) are simply not sure whether blogging is an effective marketing strategy.

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Frequency Of Marketing Agency Blogging [CHART]

Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014,

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Overlap Between TV & Brand Tweeters, January 2014 [CHART]

TV tweeters make up 73% of the number of people who tweeted about brands during the study period.

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Pay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]

Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).

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