Content Marketing
Top B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreEntertainment Subscriptions By Generation [CHART]
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.
Read MoreVoice Search Optimization [INFOGRAPHIC]
This infographic from Headway Capital compiles a comprehensive list of voice search optimization best practices to help you gain a foothold in the next great frontier for content marketing.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreNetflix Content Spending, 2016-2020 [CHART]
Netflix continues to invest in producing original shows. In April, the company announced it was offering $2 billion in debt to fund content spending and other expenses.
Read MoreMultitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Read MoreDirect Response Copy That Converts [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.
Read MoreDigital Marketing Tools [INFOGRAPHIC]
This infographic from Crello illustrates 100 digital marketing tools for creating, optimizing, managing, measuring and analyzing content.
Read MoreCharacteristics Of Inferior B2B Content [CHART]
48% of the more than 200 B2B marketing leaders said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
Read MoreDaily Video Consumption, 2013-2021 [CHART]
The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…
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