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Content Marketing

Americans' Daily Consumption Of Major Media, 2010-2014 [CHART]

TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.

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UK Content Marketing Budget Percentages, August 2013 [CHART]

Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.

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Average Daily Time Spent Watching Video By Device, 2010-2014 [TABLE]

Mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices.

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Share Of Daily Time Spent With Major Media, 2010-2014 [TABLE]

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.

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Most-Shared Facebook Post Content Types, March 2014 [CHART]

Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.

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Photos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]

Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.

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Primary Type Of Content Posted By Facebook Pages, March 2014 [CHART]

Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.

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Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.

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Demographics Of Live TV Viewers, April 2014 [CHART]

The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.

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Importance Of Search Ranking Factors, April 2014 [CHART]

About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.

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