Content Marketing
Number Of TV Channels Average Household Watches, 2008-2013 [CHART]
The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.
Read MoreChallenges Faced By Marketers At Mid-Sized Companies, May 2014 [CHART]
Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.
Read MoreTop 10 Global Media Owners, May 2014 [TABLE]
Google remains the largest media company in the world.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Read MoreConsumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreB2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]
B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.
Read MoreBlog Post Frequency vs Social Shares By Day Of The Week, May 2014 [CHART]
While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total number of social shares.
Read MoreUK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]
Smart phones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013.
Read MoreFrequency Of Mobile Video Viewing In Select Countries, December 2013 [CHART]
37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.
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