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Content Marketing

How American Adults Spend Their Time Online, 2010 vs 2013 [CHART]

Social networks account for the single largest share of consumers’ time online.

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Global CRM Software Market Size, 2013 [TABLE]

The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues.

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Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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Online Commerce Video Ratings, Q1 2014 [CHART]

Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.

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Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]

Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).

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Primary Social Tool Used To Share Blog Content, April 2014 [CHART]

When blog readers do share via social, they’re likely doing so on Facebook.

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Share Of Weekly US Blog Posts vs Social Shares By Day Of The Week, April 2014 [CHART]

Bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

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Online Video Viewer Demographic, May 2014 [TABLE]

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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Michael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]

Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.

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