Content Marketing
Channels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read More10 Most Influential Global Brands On LinkedIn, June 2014 [TABLE]
The list of influential brands on LinkedIn is heavy on publishers and technology companies, which together make up 9 of the top 10.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreMobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Read MoreMobile Devices UK Citizens Use For Travel Research, March 2014 [CHART]
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
Read MoreWhy Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Read MoreBusiness Executives Who Pay For Online News By Industry, March 2014 [CHART]
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
Read MoreSecret To Killer Blog Posts [INFOGRAPHIC]
According to this infographic by WhoIsHostingThis, the secret to killer blog posts are references.
Read MoreObstacles To Native Advertising Success, June 2014 [CHART]
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.
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